Core Team

Luke Eleftheriou

Senior Creative Producer

Loucaros (“Luke”) Eleftheriou is a semiologist and strategic communicator specializing in high-impact narratives and brand platforms across industries. With expertise in semiotics, linguistics, and visual storytelling, he has shaped campaigns, corporate communications, and experiential strategies in film, design, music, and business. His work bridges creativity and commerce, enabling organizations to build meaningful identities and connect with audiences effectively. Skilled in brand building, narrative design, and product development, Luke translates complex ideas into clear strategies that drive traction and growth. Globally experienced and multilingual, he blends academic rigor with commercial insight to deliver relevance in a fast-changing world.

Michael Heina

AI Director

Michael Heina is a creative director and AI strategist with over 25 years in design, advertising, and marketing. As AI Director at Foid AI Studio and co-founder of BannerBoo and Jem Ads, he has pioneered the integration of AI into creative workflows, enabling brands to scale and innovate in the digital era.

Michael has led award-winning initiatives, including international AI advertising competitions, and built campaigns that unite creativity with measurable impact. A dedicated educator, he has delivered 750+ lectures on design, marketing, and AI, bridging industry practice with teaching. His career positions him at the forefront of how businesses harness AI to adapt and thrive.

Zara Hemdev

AI Creative Director

Zara Hemdev is an interdisciplinary creative working at the intersection of art, technology, and design. A graduate of The School of the Art Institute of Chicago, she explores how emerging tools reshape storytelling, aesthetics, and user interaction. Her work spans augmented reality, virtual spaces, artificial intelligence, branding, design, and UI/UX—merging strategy with craft to deliver visually compelling, technically innovative experiences. While in Chicago, her analog photography was exhibited in galleries, reflecting her belief in the enduring power of unevolved technology. At the same time, she rapidly adapts to new tools, from immersive platforms to the NFT space, pushing creative and technological boundaries.